The story, in writing
Simona Andriuta, founder of Lemon and Hazel, spent months trying to attract hotel clients through LinkedIn content, coaching, and AI tools. Nothing was really working. She felt frustrated, unsure, and close to giving up because she was investing a lot of time and money without seeing results.
The real problem was not the offer
What changed everything was doing real market research and having honest conversations on the ground. Through those conversations, Simona realized that hotel owners did not actually want interior redesign. What they really cared about was making more revenue.
Reframing the offer
Once she approached them as a wedding planner instead of only as an interior designer, the conversations became much easier and more meaningful. The same skills and taste now solved a problem the owners actually cared about.
Clarity, confidence, and direction
This shift gave Simona a clearer direction, more confidence, and a better business strategy. She now has a much stronger idea of who her clients are, what they need, and how to present her offer.
The value of early clarity
Simona says solvee helped her save months of trial and error and a few thousand euros by giving her that clarity much earlier. Instead of guessing, she could make decisions grounded in what the market was actually telling her.
"solvee helped me save months of trial and error and a few thousand euros by giving me clarity much earlier."
