Glossary

Startup glossary

The terms every founder hears, explained in plain language. Each entry shows a real example, the mistake to avoid, and how to work it out for your own business.

C

Market

Competitive analysis

A competitive analysis maps every option your customer could choose instead of you: direct competitors, solutions from other categories, workarounds, and doing nothing. It shows where alternatives fall short and where you can win.

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T

Market

TAM, SAM, SOM

TAM, SAM and SOM size your market in three steps. TAM is the total revenue if every possible customer bought. SAM is the part you can reach today. SOM is the part you can realistically win in the next one to two years.

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Related tools

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