Glossary

Startup glossary

The terms every founder hears, explained in plain language. Each entry shows a real example, the mistake to avoid, and how to work it out for your own business.

P

Positioning

Positioning statement

A positioning statement is an internal sentence that defines who your product is for, what category it competes in, what makes it different, and which alternative it beats. It guides decisions. It is not a tagline.

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