Glossary

Startup glossary

The terms every founder hears, explained in plain language. Each entry shows a real example, the mistake to avoid, and how to work it out for your own business.

I

Customer

Ideal customer profile (ICP)

An ideal customer profile (ICP) is a specific description of the customer who gets the most value from your product: the one most likely to buy quickly, stay long, and refer others.

Read more →

J

Customer

Jobs to be done

Jobs to be done is a way of understanding customers by the progress they are trying to make. People "hire" a product to get a job done in a specific situation, and they fire it when something does that job better.

Read more →

Related tools

Put the terms to work with free calculators for burn rate, runway, market size, dilution and valuation.

Open the startup calculators →

Knowing the term is the easy part.

solvee helps you apply it to your business, step by step.

Sign up for solvee