Cap table
A cap table (capitalization table) is a record of who owns what in your company: founders, employees, investors and option pools, with their shares and ownership percentages.
Read more →Glossary
Startup glossary
The terms every founder hears, explained in plain language. Each entry shows a real example, the mistake to avoid, and how to work it out for your own business.
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Elevator pitch
An elevator pitch is a 30 to 60 second explanation of what your company does, for whom, and why it matters, short enough to deliver in a brief conversation and clear enough to be repeated.
Read more →Equity dilution
Equity dilution is the reduction in your ownership percentage when your company issues new shares, for example to investors, employees or an option pool.
Read more →P
Pitch deck
A pitch deck is a short presentation, usually 10 to 15 slides, that explains your problem, solution, market, traction, team and ask, so investors can decide quickly whether to take a meeting or invest.
Read more →S
SAFE note
A SAFE note (simple agreement for future equity) is an investment contract where an investor gives money now and receives shares later, usually at the next priced round, often with a valuation cap or discount.
Read more →Related tools
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