Go-to-market strategy
A go-to-market strategy is your plan for which customers you reach first, through which channels, with what offer, and in what order. It turns a good product into repeatable sales.
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Startup glossary
The terms every founder hears, explained in plain language. Each entry shows a real example, the mistake to avoid, and how to work it out for your own business.
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Product-market fit
Product-market fit is the point where a clearly defined group of customers buys your product, keeps using it, and recommends it, without you having to push. Demand starts to pull instead of you pushing.
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